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What’s the deal with O-Gloss?

December 10, 2009

Earlier this week, I mentioned that we had received new products, including this nifty lip gloss from Smashbox–O-Gloss Intuitive Lip Color. The official product description reads as follows:

Get a shiny pink pout all your own! The first intuitive lip gloss, this innovative formula goes on clear and then reacts with your personal skin chemistry to instantly transform into your own custom shade of pink. O-GLOSS is packed with our exclusive microcirculating Goji Berry-C Complex™ and ginkgo biloba, pomegranate seed antioxidants, revitalizing marine botanicals and moisturizing avocado oil for lustrous shine. Winner of Allure Magazine Reader’s Choice Award for Most Innovative Product, and two-time Best of Sephora Award Nominee for Best Lip Gloss and Best Beauty Innovation.

Well, that’s what they say, but does it actually work? I assume that if it won reader’s choice awards, it should. But I decided to see for myself.

So, here’s the “before” picture:


Hmm… I think my lips did get a little bit pinker. What do you think?

Curious to try it yourself? It’s available right now on for $15.40 (before tax and shipping), compared to $22.00 at retail. If this test isn’t convincing, more “traditional” lip glosses from Bobbi Brown and Chanel are also available!

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